The Nintendo Switch is selling like crazy in the United States: During the week of Thanksgiving (November 24-30), more than 830,000 units were sold. This set a new record for the best US sales week in Nintendo switches history.

Why do you ask? Several factors triggered the changeover. First: The reality is that the PS5 and Xbox Scarlett are coming out next holiday, which means this generation of consoles is coming to an end. But the Switch launched in 2017 and has more than a few years to live, so it’s definitely easier for buyers to get into Nintendo gaming.

Second, let’s not forget the addition of a new Switch Lite to the family of systems. The starting price of $199 is certainly a good deal for many families, as well as those who prefer pocket games to TV games.

Third: Switch had an exceptional year with first and third content. Mammoth games like Pokémon Sword & Shield and Luigi’s Mansion 3 undoubtedly sold a lot of systems. Then you have games like Fire Emblem: Three Homes, Marvel Ultimate Alliance 3, Dragon Quest XI S, Zelda: Link’s Awakening, The Witcher 3, and Overwatch (to name a few), which have done an excellent job of completing the library. Not to mention that there are now some 3,000 games in the online shop! In other words: There’s something for everyone.

Fourth: Mario Kart 8 Deluxe is the best-selling game in the system, and if you pack this popular game for Black Friday, it makes a profit! Although it’s the same deal Nintendo worked with last year, it seems to be a big hit in this series as well.

Finally, and not to be underestimated, Nintendo’s advertising has been particularly relevant this year. They really came back with the idea that games can be played anywhere, anytime. Their My Way To Play series of commercials and videos resonated with the gaming public.

With a wealth of exclusive content and surprisingly fun games, it’s good to see that the Switch continues to sell at a steady pace. Let’s see what’s planned for 2020, and let’s bring hope to Zelda: The breath of nature Two kilometers, that’s next!

OFFICIAL CONFESSION:

Nintendo Switch and Nintendo Switch Lite systems sold a total of more than 830,000 units in the US during the week of Thanksgiving (November 24-30), according to internal data. This is the best sales week ever for the Nintendo Switch in the United States. These results have been helped by the recent launch of the Nintendo Switch Lite and a number of Black Friday offers, such as B. the Nintendo Switch Bundle, which includes the full download of Mario Kart 8 Deluxe at no additional cost. Total Nintendo Switch sales in America were 17.5 million units. Moreover, Cyber Monday also broke the record and became the best Cyber Monday ever for the Nintendo Switch.

Christmas shoppers recognize the value of the Nintendo Switch, which offers an extensive library of games for all types of players, said Nick Chavez, senior vice president of sales and marketing at Nintendo of America. Whether you’re buying the perfect gift or making your own choice, the Nintendo Switch family of systems offers options for every style of play.

*All sales data is from Nintendo’s internal data.

Craig has been covering the video game industry since 1995. His work has been published in various media. He is currently an editor and contributor to Age of Games.

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